What happens when 15 major football clubs try to create their own "Super League"?
It happens that it's Heineken's turn to take the field.
The day after...
A few days later...
Ultimately...
Milos Obradovic and Mihnea Gheorghiu (Publicis' ECDs) interviewed by Campaign:
"How Heineken landed a delicious smackdown on the European Super League"
"How Heineken landed a delicious smackdown on the European Super League"
Credits
Agency: Publicis Italy
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Directors: Mihnea Gheorghiu and Milos Obradovic
Global Executive Creative Directors: Mihnea Gheorghiu and Milos Obradovic
Global Creative Director: Sandra Bold
Associate Creative Director: Nico Gonzo Carrassi
Creative Supervisor: Marie Poumeyrol
CHEERS!
