Exploration of particles flows, rigid body destruction, and crystal growth with the team 

from Bark & Bite for this second spot for Carolina Herrera.

CLIENT: CAROLINA HERRERA
AGENCY: BARK & BITE
PROJECT: AMETHYST HAZE

Continuing our collaboration with Carolina Herrera on their Gem Collection, we were tasked with producing a campaign that paid tribute to the heritage of the brand and their commitment to creative excellence.

Taking inspiration from the distinctive violet colour of the stone, we created a hazy and psychedelic aesthetic in which flowing crystal textures, geode rocks and shimmering particles surround the product. Each hypnotic, dreamy vignette was designed to appeal to the premium Middle Eastern market.

The campaign consisted of a 30 sec video in multiple ratios alongside high resolution imagery that was applied across retail stores and OOH.