We, at WYP, handled the digital leg of Amazon's IPL campaign, Chonkpur Cheetahs. The idea and the films were not us. But the digital was all us.
Almost the whole office worked on some part of it because of the size of the project. Not only some of the ideas like Baba vs. Coach were mine, but a lot of the other ideas and the digital amplification piece came from the team I managed.
But at the end of the day, no single person can take exclusive credit for an integrated case. So I'd say, I played a role.
Almost the whole office worked on some part of it because of the size of the project. Not only some of the ideas like Baba vs. Coach were mine, but a lot of the other ideas and the digital amplification piece came from the team I managed.
But at the end of the day, no single person can take exclusive credit for an integrated case. So I'd say, I played a role.
We won a Silver for this at GoaFest for an Integrated Digital Campaign.
