Random poster designs from iconic Beijing bars Lush, Zub and Pyro.​​​​​​​ Before we could afford stock photos.

Lush Rush Week and Pyromania were week-long events that kicked off the start of each semester with some great parties and killer deals. This was in the old "awareness, trial, retrial, loyalty" cycle thinking. Now we'd call it an activation/engagement campaign but I kinda prefer the old way which is less sexy but presents a nice clear roadmap to engaging and locking in your key ringleaders.