Wharton Executive MBA | Freelance landing page copy assignment | In collaboration with Acronym Media, New York

 

For this assignment, our goal was to create three distinct landing pages to represent three Executive MBA audiences: one in Philadelphia/East Coast, one in San Francisco/West Coast, and one representing entrepreneurs. Through the copy and messaging, I aimed to capture the unique ethos of the school while highlighting the ways that students can make a connection to learn more about the program. Additionally, I provided input for design and image selection, particularly the need to give a face to the entrepreneur standing apart from the crowd and to convey the significance of each location's architectural achievements.