CONCEPT:
The creative idea for Milano Soundtrack is to use music as a social binder to present a face to the various identities of the city districts.
After all, who doesn't appreciate music?
Milan is the stage of many realities, combined with the power of sound.
The mission of this campaign is to transport people through the art of sound. Invite them to add their vision on the collaborative playlists on Spotify, one for each neighbourhood.
The mission of this campaign is to transport people through the art of sound. Invite them to add their vision on the collaborative playlists on Spotify, one for each neighbourhood.
How?
Milanese roads will be covered by a series of a poster to capture the attention of the passer-by. Scanning the Spotify code will allow you to jump directly on the playlist of the specific district.
The journey continues on the Instagram page @Visit_Milano. Social tools will support the communication-based campaign to guide the engagement with the public.
Let the Music Flow
