Social Media
For me, working on a brand's social media means creating content that is simple, strategic and full of heart.
Over the years, I've worked on brands belonging to various industries from FMCG to Infra-tech, Pharmaceuticals to Fashion.
Here's some of my work. Give it a dekko!
👉🏼 Praavy
Scope: Strategy, Content, Creative Direction, Photoshoot, Design, Promotions
About: Fine Jewelry Brand, Mumbai
About: Fine Jewelry Brand, Mumbai
Approach: Playful, elegant & classic!
Switched from render/design-based feed to completely shoot-based feed for consistent engagement. Results? 900 to 10.5k followers in 7 months, 1 million reach & 30k engagement per month!
This project was managed independently as a freelancer.
Switched from render/design-based feed to completely shoot-based feed for consistent engagement. Results? 900 to 10.5k followers in 7 months, 1 million reach & 30k engagement per month!
This project was managed independently as a freelancer.
👉🏼 Samurai Fitness
Scope: Strategy, Content, Creative Direction, Photoshoot, Design, Promotions
About: Gym, Ahmedabad.
Approach: Breaking away from the bulky Shutterstock gym models, we shoot real members really exercising. Why? Instantly relatable. Result? Great Organic Reach! 10k impressions in one month.
This project was managed independently as a freelancer.
👉🏼 Heatwave India
Scope: Strategy, Content, Copy
About: Singapore-based Shoes & Accessories Brand
About: Singapore-based Shoes & Accessories Brand
Approach: From sassy, quirky product campaigns (targeted to attract & engage) to sales driven posts (targeted to drive traffic to e-commerce platforms), each month's content bucket was a wholesome mix of interactive, entertaining and promotional posts.
👉🏼 Compeed India
Scope: Strategy, Content, Copy
About: U.K. based Wound Healing Plaster Brand
About: U.K. based Wound Healing Plaster Brand
Approach: No-nonsense, intelligent communication that reflects the personality of its niche TG (Sportsmen, Hikers, Dancers, Athletes, and Runners etc.). Ensured a striking visual appeal and co-worked on influencer marketing strategies for brand boost.
👉🏼 Paese India
Scope: Strategy, Content, Copy
About: Poland based Cosmetics brand
About: Poland based Cosmetics brand
Approach: Just like their products, the tone and style used was fresh, uncomplicated and upbeat. Curated lifestyle content to consistently engage the TG.
👉🏼 EURO 7000
Scope: Strategy, Content, Copy
About: Adhesive Brand, Ahmedabad
About: Adhesive Brand, Ahmedabad
Approach: Interesting, informative & chuckle some – must make its TG (carpenters) want to save or share. Result? Higher post-share numbers!
👉🏼 Shanti Foods
About: Breakfast Cereal Brand, Rajkot
Scope: Content, Copy
Approach: Educate, engage and inspire. Educate the TG about the importance and benefits of cereal in breakfast. Engage them with ideas and conversations which in turn inspires them to take action to shop.
Scope: Content, Copy
Approach: Educate, engage and inspire. Educate the TG about the importance and benefits of cereal in breakfast. Engage them with ideas and conversations which in turn inspires them to take action to shop.
👉🏼 Saffron Lifestyle
Scope: Strategy, Content, Copy
About: Retail Fashion Chain
Approach: Premium, slick and sophisticated - just like the array of international brands under its umbrella. From covering fashion trends to styling tips to Saffron’s branding campaigns - we always kept the page buzzing with everything fun & fashionable.
👉🏼 CityShor TV
Launch Campaign
About: Gujarat’s First OTT Platform
Scope: Strategy, Concept, Content, Copy
Approach: Buzz-creating teasers that touched the pain points of the TG and bold revealers that promised what they really craved for. This launch campaign hit all the right buttons. Result? 5000 subscriptions around launch.
Launch Campaign
About: Gujarat’s First OTT Platform
Scope: Strategy, Concept, Content, Copy
Approach: Buzz-creating teasers that touched the pain points of the TG and bold revealers that promised what they really craved for. This launch campaign hit all the right buttons. Result? 5000 subscriptions around launch.
Teasers
Revealers
