ACTIVATION | CLIENT: OCBC

To showcase OCBC's digital capabilities, the Unstoppable campaign was developed. To bring this to life, we were challenged to develop an activation — and thus was born "The Most Personalised Interactive Out-of-Home Ad Ever" or simply our Unskippable ads. We went down to high-traffic areas of Singapore to deliver our "ads" —performances you could control with your voice, with each performance starting off with a personalised scenario to whatever the "viewer" was doing at the moment.

Client: OCBC

Agency: Ogilvy

Creative Direction: Erwin Nah

Art Direction: Melvin Poon