Branding & Logo Design
TOLEDO is a traditional handmade atchara (Pickles) brand based in Manila. Inspired by the organic form of the pickles and also the founder’s approach in reviving the traditional food, I’ve developed a simple yet friendly logo
and visual identity for TOLEDO by incorporating organic shapes of the pickles with simple and straightforward font.
To present a more friendly approach, a series of hand drawn illustrations were introduced as the key design
elements for the brand.
Thank you
