A vision of making fitness an important part of every human.
Humanio is a fitness brand focused on the wellness of the body and mind. Humanio’s vision is to create an ecosystem that ensures fitness enthusiasts have the structure needed for a perfect fitness life. The ecosystem includes a fitness centre, a mobile platform, and an apparel line amongst others.
The challenge was to create an identity for Humanio that tells her brand story, the vision that fitness is fundamental for every human and to create a holistic identity for her ecosystem that connects them together.
Amplifying Humanio's core values and beliefs.
Inspired by human’s innate need for motivation and community, Humanio’s brand identity and tone of voice communicated these underlying messages, to appeal to her audience, building a mutual relationship focused on inclusivity, fun and a hunger for a healthy physical and mental life.
A unified idea and belief.
‘Fitness is a Mindset’–a manifesto that embodies Humanio’s values and epitomises her spirit. It is the unifying rallying cry for Humanio’s audience to get behind. Humanio believes we achieve fitness in the mind before anything else.
A unifying visual language: Mensch,
a representation of what it means
to be human.
The Humanio logo largely contributed to the brand’s visual identity. The visual language was created using various elements from the logo, which was named “Mensch” (which translates to human from the German language), to communicate the brand’s message, values and beliefs.
An ecosystem of wellness, recovery and commitment.
A part of Humanio’s ecosystem is providing the needed equipment and gears to help fitness enthusiasts have the perfect fitness life. To Humanio, fitness is a lifestyle and to live it to the fullest, one needs the complete system.
Don't skip the process.
Humanio believes in putting in the work. Showing up every day to achieve the goals set, pushing beyond boundaries and avoiding excuses.
