Juwen 举闻研学's profile

LAOSHAN BEER EXERCISE

崂山啤酒是青岛啤酒公司的一款精装啤酒产品。它的酒精、碳水化合物和热量等含量相对较低,更利于人体健康。

崂山啤酒包装的重新设计练习,使用了最单纯的文字编排手法来产生在同类竞品中的异化感,使得该产品能在货架中脱颖而出。简单明了的设计和大量的留白空间阐述了崂山啤酒的清爽产品特性,进一步加大产品给消费者们传达的消费观念,并且保持新鲜。

Laoshan Beer is a fine beer product from Tsingtao Brewery. This beer is relatively low in alcohol, carbohydrates, and calories, making it more conducive to human health.
The Laoshan Beer packaging redesign exercise used the simplest text layout to create a sense of alienation among other competitors, allowing the product to stand out on the shelves. The simple design and large amount of white space illustrates the refreshing nature of Laoshan Beer, further increasing the consumer perception and curiosity of the product.

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Designer | Juwen
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LAOSHAN BEER EXERCISE
Published:

LAOSHAN BEER EXERCISE

Published: