Imagine Lavender is a small Texas business that sells all things lavender. For the rebrand of Imagine Lavender, words that came to mind were calm, soothing, and relaxation. The rebrand needed to convey those words. Keeping the color lilac to represent lavender, I also incorporated the neutral tan colors. Since the previous labels, logo, and website had no consistency, the goal for the rebrand was to keep it all the same throughout label design, logo, and website.