Crocs comfort without holes.
The problem for this brand was that everyone knows what Croc's are, and that they are known for their comfort.
But they are not known for their good looks. The original Croc's are the ones everyone knows are ugly and have holes. So how does one advertise for Croc's new line of shoes while taking away the negative connotation of the holes in the shoe?
This campaign was to show people Croc's new line of shoes, while getting rid of the holes. These ads are a double page spread in a magazine. The pages will be slightly glued together and the reader will pull the pages apart and see the shoe on one side and the holes on the other. So it would seem as though the reader pulled the holes off of the shoe.
