TRENDS SS21
FASHION ILLUSTRATION
The pandemic situation forced us to successiive lockdowns and our daily lives were reduced to the interior space of the house, which greatly influenced the clothes we wear. Functionality, purpose, performance and athleisure are key words in this trend.
The consumer wants to benefit from the convenience of his home without feeling that he is dressed in pajamas. Thus, the consumer privileges pieces that allow him to go abroad to make his purchases of essential goods, without giving up the comfort necessary for teleworking. Pastel tones are preferred, creating a feeling of well-being and tranquility. Textiles with beneficial properties for skin, such as organic cotton and lyocell, are valued, since secondlayers prevail in this trend.
The consumer wants to benefit from the convenience of his home without feeling that he is dressed in pajamas. Thus, the consumer privileges pieces that allow him to go abroad to make his purchases of essential goods, without giving up the comfort necessary for teleworking. Pastel tones are preferred, creating a feeling of well-being and tranquility. Textiles with beneficial properties for skin, such as organic cotton and lyocell, are valued, since secondlayers prevail in this trend.
With the pandemic situation and successive confinements, there was an increase in demand from the countryside, rural areas and above all the consumer's desire to connect with nature. Thus, the notion of proximity to natural resources that is incorporated in the pieces we wear becomes imperative. This notion of returning to the origins and a rustic feeling is guided by elegance, lightness, sophistication and refinement achieved through design details from nature. We highlight the use of natural textiles such as linen and organic cotton, with natural dyes or in their raw color.
Faced with a situation like the one we are going through, there are those who manage to resist negativism and being hopeful about the future. Thus, "Color Me Happy" is born, a market trend that celebrates color and references to previous decades that evoke happy memories. Basic and simple silhouettes take on another aspect when incorporating eccentric chromatic palettes with details that take us back to a past of fashion.
