Inspired by Seedlip’s label designs, we decided to experiment with a seductive product shoot. Playing with shape, painted foods, floral ice cubes and other natural elements, we elevated the context of the bottle to mirror it’s label design. Sleek in design, primitive by nature.

"In seed time learn, in harvest teach, in winter enjoy."

– William Blake

Seedlip is the original distilled non-alcoholic spirit, solving the ever-growing dilemma of ‘what to drink when you’re not drinking’.

It is based on the distilled non-alcoholic remedies from The Art of Distillation written in 1651, & now repurposed to pioneer a new category of drinks.

SITU : photography, creative direction & prop styling.