AC Hope Logo
AC Hope is a not-for-profit project focused on social issues concerning homeless children. The project started from a social initiative developed by Avenue Code's employees as a way to plan donations, extra activities, and visits to communities surrounding the offices.
| Challenge & Goals
We wanted a logo that was light, delicate, and that connects with people. So for the Hope lettering, the color green was chosen since it symbolizes hope itself, and to bring lightness I used a ribbon as a reference because its movement helps to reinforce the idea of connection.
The graffiti pattern was a request from the stakeholder as a way to connect the logo to Avenue Code's brand.
Rough sketches
Vector evolution (Adobe Illustrator)
Logo
Applications
Job developed at the company Avenue Code.
