OVERVIEW
The product of Eta Electronics can be used at various fields such as Home&Office / Factory / Hospital / Vehicles using magnetic resonance type next generation wireless power transfer solution and the charging efficiency and stability is higher than single power transmitter and improves EMI / FOD / heating issue, etc..
BACKGROUND
Existing CI explained the company through the symbol of ‘eta(efficiency)’, however, it does not express company identity to various media effectively causing confusion to recognize the company by the customer by using unpopular symbol.
It is necessary to strengthen company awareness by strengthening CI distinctiveness and CI renewal possible to deliver effective company identity through technical expression and developing visual motif.
CORPORATE ANALYSIS
1) Chefs Technology ( Charging by Electromagnetic Field Shaping )
- Possible to charge multiple electronic devices at the same time
- Arrangement with charging pad is unnecessary
- Convenient to use during charging by non-contact type
- Provide wireless power transfer solution optimized for each field
- Developing the wireless power transfer system without wire
(Chefs Ecosystem)
2) Systematic Commercialization Progress
- Establish practical commercialization stage in everyday life area
- Protection of technology and improving enterprise value by the construction of theses/patents portfolio
in wireless power transfer field
- Advance entry of market by constructing smart mobility platform through the cooperation with local government
3) Outstanding Technical Infra Possession
- Partnership with the experts in wireless power transfer field (Prof. Han-lim Lee, the Department of Electrical and Electronic
Engineering in Chung-Ang University, Prof. Jong-won Yoo, the Department of Electrical and Electronic Engineering in KAIST,
Prof. Wang-sang Lee, the Department of Electronic Engineering in Gyeongsang National University)
- Company members accumulated R&D experience in prominent universities/companies
- Signed an MOU with Gyeongbuk Technopark Wireless Power Transfer Technology Center
PROJECT GOAL
The purpose is to develop a CI can prevent company name confusion of customer and improve the company awareness by strengthening the technical skill through the expression of company identity.
BRAND RENEWAL CONCEPT
We concentrated visual expression method explaining charging method to express effective charging method based
on the technology of Eta Electronics.
We developed flexible and diversified design showing lightning shape when the rectangles which symbolizes
the battery are piled up.
VISUAL MOTIF A
1) Possible to input text, image, etc. matches with the format and situation in the symbol shape and use it as a design element.
2,3) Possible to input text, image, etc. matches with the format and situation in the one side of symbol shape
and use it as a design element.
VISUAL MOTIF B
1) Possible to use increasing both ends at the left and right on the basis of diagonal line of symbol and instead of that,
the increased sides can be used as increasing with relevant color only on the basis of diagonal line.
2) Possible to use as a pattern connecting the symbol as top and bottom and can be used connecting same as top
and bottom on the basis of diagonal line.
FLEXIBLE BUSINESS PARTNER We always empathize for growth, design the solution of the brand.
· BX, UXUI DESIGN · SW DEVELOPMENT ⠀· MARKRTING
· BX, UXUI DESIGN · SW DEVELOPMENT ⠀· MARKRTING
