Cómprale a Saltillo
Cómprale a Saltillo is a campaign that spreads the idea of buying local for the growing of local economy, most of all, bring Saltillo people proudly and closer to help each other.
Cómprale a Saltillo is a campaign that spreads the idea of buying local for the growing of local economy, most of all, bring Saltillo people proudly and closer to help each other.
One of the opportunity areas found was that saltillenses usually are not really proud or interested to create community, quotes like "Saltillo people are rude" or "Saltillo people are too conservative" when is home of great characters who changed history, to modern people who dares to make a better world, there are many thing to be proud of, so this insight
The main idea for this campaign was to inform about the benefits of buying local and to create proud among our co-citizens
Illustrated Insights
Together with the team some local insights were discussed, topics like the weather, typical meals or funny phrases that tried to link people with the campaign and the objective.
Together with the team some local insights were discussed, topics like the weather, typical meals or funny phrases that tried to link people with the campaign and the objective.
Quotes and Info
There are many reasons to buy local, but sometimes we need to be concious of them, common communication pilars were quotes and more interesting ways to explain
There are many reasons to buy local, but sometimes we need to be concious of them, common communication pilars were quotes and more interesting ways to explain
Short Explainer videos
Some concepts can be explained more than once but in different ways, using animations helped to show them more attractive
Some concepts can be explained more than once but in different ways, using animations helped to show them more attractive
Local business owners & insight videos
There are insights and people who are recognisable because of tradition.
There are insights and people who are recognisable because of tradition.
Partnership with local markets
Another place to find local business and services are ambulant markets where those who doesn't hace a fisical local or not require it, can gather to be known and get closer to costumers.
Another place to find local business and services are ambulant markets where those who doesn't hace a fisical local or not require it, can gather to be known and get closer to costumers.
Thank you!!
