This Certified Ninjas rebrand is a client project for a job search and job placement website based out of Minnesota. The company serves certified workers in many fields such as healthcare, dental, plumbing, and electrical. In order to appeal to professionals in the job force, I chose clean and strong design elements to incorporate throughout the brand.
For this project, the client desired a strong logo which communicates professionalism, reliability, and competence. By combining a location icon, a checkmark, and a ninja's mask, I integrated several important aspects of the business. I chose to keep it simple with the brand colors and patterns, relying on dark navy and the preexisting orange brand color and a simple check mark pattern which translates across colors well.
The identity set for Certified Ninjas is clean and professional. Bold, solid colors and clean typefaces subtly communicate the web-based nature of this company. Below are a homepage and landing page for the website, both of which highlight clear action steps and user-friendly visual hierarchy.
