MONSTER BIKE | Fixed Gear Stores & Garage

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College • Final Project • Rebranding

Modern, urban and street art is a separate chain that has become the image of when we hear Fixed Gear. Urban and street art are two things that are difficult to separate. Both of these are finally very close to the creativity. Creativity seems to be a part of the culture of fixed gear itself.

Now, the fixed gear trend in Indonesia has turned into a culture. Consumers are now increasingly good at choosing what they want and they need. They certainly need a container that is very expert in terms of fixed gear and the culture itself. Not just that, the completeness of spare parts, repair shop and comfort place is that they crave for it.

Monster Bike now comes with a new concept to answer all of the facts of the fixedgear, urban lifestyle, culture and the consumers themselves. Monster Bike creatively present to provide for all the needs of customers with fixed gear and the culture itself. Flexibility in design logo of Monster Bike is a new treatment chosen for Monster Bike identity. The logo is very flexible with a consistent message and visual, then surely easily recognizable by the intended audience.