7 CREATIVE STRATEGIES
This project reflects the application of "7 creative strategies" through the use of digital resources and pictures.
VEGAN NEST
Change of context:
The replacement of the yolk by and orange represents the option of another resource of food.
The nest is the representation of a different element giving to the egg a different environment but still communicating an idea.
SWEET POISON
Metaphor:
Candies are tasty but the orange represents some more good food and a healthy option.
Through the display on this picture, it has been created a relationship between two different elements, one is natural and the second one is artificial.
NATURAL HEALING
Juxtaposition:
The pills are compared with the use of medicine with the use of healthy food where the second one could be a better resource.
A contrast showing those differences between those two elements are shown on the composition.
A contrast showing those differences between those two elements are shown on the composition.
JUICYLY ALONE
Isolation:
The orange is the only one element on the trunk but still is part of the fruits.
Through the enhancement of colors, size and the position of the orange, it is shown isolation in the composition.
Through the enhancement of colors, size and the position of the orange, it is shown isolation in the composition.
SOUR LEVEL
Physical similarity:
The highest level on the building has a natural option of food. The orange bottom is placed on the control panel.
The orange is used as a physical element to enhance the similarity improving the connection between this elements with the purpose of the business in the 6th floor. This bottom on the control panel and the purpose of the places/business on each floor are not usually connected.
The orange is used as a physical element to enhance the similarity improving the connection between this elements with the purpose of the business in the 6th floor. This bottom on the control panel and the purpose of the places/business on each floor are not usually connected.
DRINKING JUICY SPICES
Material change:
Orange slices are placed in the same place where the spices are placed to be dried and still are getting the same benefit swapping the characteristics of an element to another element.
SOURCE OF ENERGY
Combination:
The planets give a balance as they get energy from the orange. The orange is used as a different element on this picture to create a new representation of "source of energy" and still is useful.
