Heritage Foods- Brand Repositioning
This project was made for a class called 'Pitch Perfect' that focussed on branding and creating marketing collateral.
Brief:
To reposition a local lesser-known brand to help it widen its user base and create a campaign for its new identity.
Heritage has been repositioned as an ethical and sustainable brand and the use of puns and word play in its social media posts help the campaign reach a younger audience.
Brand Repositioning:
Brand summary
Creative brief
A social media campaign was the best way to reach the target audience to show them that Heritage was more than just a milk brand. It is an ethical and sustainable brand that does a lot for its dairy farmers and the environment.
Process:
Using puns and wordplay to bring in humour helps relate to the target audience better- young adults who are conscious consumers.
Colour Palette and Typeface
Final posts:
