Francois Van Loggerenberg's profile

Vodacom Sisonke Siya Winna

Francois Van Loggerenberg
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Vodacom Sisonke Siya Winna Campaign
I was asked to come up with the campaign visuals for the Vodacom Sisonke Siya Winna Campaign. Soweto’s vibrant culture is defined by two vehicles that are the iconic kasi cars. Cars that gave you street cred from taxi drivers to magents, and which even drew a nod of approval from your future mother-in-law. The Gusheshe and Kentucky Rounder. The Gusheshe (BMW 325i e30) and Kentucky Rounder (Toyota Twincam GLI Sprinter) are part of an iconic Sisonke Siya Winna car giveaway from Vodacom this football season where two lucky fans will each win a custom-rebuilt 
Gusheshe (Orlando Pirates) and Kentucky Rounder (Kaizer Chiefs) in the team’s style and colours. This was mostly a social media campaign.

Agency: Openfield
Art Direction and Design: Francois van Loggerenberg
art direction design kaizer chiefs orlando pirates soccer social media Vodacom
art direction design kaizer chiefs orlando pirates soccer social media Vodacom
art direction design kaizer chiefs orlando pirates soccer social media Vodacom
Property of Openfield and Vodacom
Vodacom Sisonke Siya Winna
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Francois Van Loggerenberg's profile

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Francois Van Loggerenberg's profile
Johannesburg, South Africa

Vodacom Sisonke Siya Winna

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