Group project for PIDA 2020 / 2021

The brief was to make a packaging and a complementary brand that experimented with senses, we live in a world where ASMR has expended and taken a big part. The brief is from Billerudkorsnärs to PIDA 2020.

Our group made a packaging that has a nice tactile feel, that will give a tingling experience. The packaging is made to awaken the senses. By tapping and riffle the petals you instantly get into a meditative state of mind and leaves you with a feeling of calmness and fulfilment. 

Hana takes its inspiration from the tradition Hanami, which is the largest sign of spring in Japan. During this tradition, you drink their national drink Sake and enjoy the cherry blossoms. Hana wants to lift this tradition and capture those moments of drinking and socializing.

Student:

Amanda Bolldén

Felicia Bremark

My Hommerberg