This project was part of a client pitch for SA365, an agency in São Paulo, Brazil. The client was Bayer, and our challenge was to create a digital strategy focused on a product launch for women. 

My role was to lead the creative team, and work with the strategic planners to build the project. Our solution was to create several content channels that would mainly inform women about health benefits, issues and solutions. Through valuable information, the brand would become an authority figure when it comes to women's health and therefore get closer to its costumers. Due to Brazilian advertisement laws, the product could not be openly advertised, so there had to be more creative approaches.