Social Media Ad Library
As an in-house designer for Moxie Pest Control, I take much initiative to create all of our Facebook Ads. My process starts by understanding what we will be selling to the customer. Whether that is peace of mind, comfort, or trust within our company.
I was responsible for the following:
• creating a concept for these ads
• creating a script and voice over
• editing stock footage to create a cohesive video
• editing motion graphics in After Effects to incorporate text, close captions, and logos
Below you will be able to browse a collection of Facebook Ads that I have made and conceptualized.
AWARENESS ADS
Trust in a company begins with knowing who they are and what they do. These ads were designed for an awareness campaign that targeted specific parts of our service area prior to our salesmen arrival.
CREATIVE ADS
I had the opportunity to create engaging content that would guide customers and viewers to learn more about our services. I used techniques such as fear and fun to make people stop scrolling and engage!
LEAD MAGNET ADS
These motion graphics were created to have the customer download a free guide that will pest proof their home. These lead magnets are an opportunity for our future customers to have brand awareness of our company. In the future, when these guides stop working or become too much work, they know exactly who to call because we guided them to that decision.
