The rise of Mr D’s food delivery app has also been met with the new challenge; people ordering and eating from the same places again, and again.
In a similar fashion people are also stuck watching the same ads over and over again. So, we set out to create a campaign that wasn’t repetitive, to show the blandness that comes with monotony. We created ads that looked the same but are fundamentality different. We even went as far as to target people who exhibit a repeater behaviour social media. All this in a bid to encourage people to Discover More.
Executive Creative Director: Jake Bester
Creative Group Head: Devon Bolland, Viwe Mfaku, Chris De Villiers
Art Direction: Devon Bolland, Viwe Mfaku, Robyn Phillips
Animation & Design: Gabriel Chetty
Writers: Lazarus Mathebula, Chris De Villiers, Lindelwa Mhlanga
Director: Anton Visser
DOP: Kabir Shaik
