Pikinology is an African, Nigerian-based brand for kids apparel. It focuses on targeting the masses for kids' fashion and making clothing accessible for everyone. The term 'Pikin' stands for child or kid in Nigerian Yoruba - hence our big idea revolves around displaying Pikinology as PikinJoy & #PikinTribe. We want to communicate the message of smiles, confidence and play among the masses, while also creating a sense of belonging through the #PikinTribe hashtag.