Company Mission: At Banzai Surf & Skate Shop, we're reducing barriers and introducing the sport of surfing to all who wish to learn, creating a life-long love of the activity, and instilling a sense of environmental responsibility for the oceans that make it possible.

Brand Identity Goals: Evoke a casual, welcoming environment via the use of organic forms and saturated colors associated with tropical islands and the oceans that surround them. Use logo and graphics to promote a simple, down-to-earth approach.