This is an imaginary logo for a startup named "som-num" (from the Latin word somnum, meaning sleep) that develops smart mattresses.
They wanted to have a simple, but recognizable icon for their logo. The logo was supposed to be easily embroidered on the mattresses, so no complex designs. They are already developing an app to go with it so it was supposed to work on smaller screens and in an app store. The icon was supposed to appear fun and not too serious.
