PURRCH MOBILE APP
Purrch is a pet-centric mobile platform that launched in 2021. It is the only social media platform built around pets with a dynamic, personalized content feed. Purrch also partners with pet adoption and advocacy groups to help spread awareness, educate the public and secure permanent homes for pets.
I was a consulting Art Director on this project and created the brand, on-boarding screens for the app, brand style guide and other pieces of promotional material. I also designed the website.
The brand had to be attractive to pet lovers, but we didn't want to favor one specific type of pet, like cat or dog. My solution was to create abstract pet characters that combined different characteristics of different animals together in a playful mix. I also designed additional characters in traditional pet types. These characters are used throughout Purrch's materials, peeking out of the corners and edges, emulating the behaviour of a clever, mischievous yet lovable pet. Along with these illustrative forms, I also use photos of real animals, interspersed to lovingly remind you of your own pets.
The typeface is custom combination of various fonts, using lively, expressive forms that are almost creature-like and animated themselves.
PRESS
