The brief was to create branding that was representative of our AI and technology. The challenge was creating a distinctive look that wasn’t overtly clinical but represented innovative and disruptive nature of our start-up. Our objective was to create branding that was sophisticated, engaging and non-traditional to the veterinary industry to pique the interests of prospective business partners.

My solution was to use origami as the core concept as our AI and creating origami share similarities in their processes. The challenge was resolved as the origami brought a sophistication and style that is uncommon in the veterinary industry and is non-clinical, making it disruptive in our market. It’s unique because it showcases the natural relationship between AI and origami and it is ultra minimalist.