Degree project for Packaging Design at Brobygrafiska 2021.

The task was to find a brand that needed to broaden their target audience and redesign their brand to make this possible.

We chose to work with Ballograf, which currently does not have a good packaging solution and has a very small and specific target audience that buys their products.

The new identity for Ballograf focuses on the timelessness and design of the products. The brand conveys a tight, modern, architectural feeling where quality and sustainability are at the center. The new Ballograf has a well-deserved self-confidence where the pen is portrayed both as part of everyday life and as the work tool it is. It balances its sterile design with kindness and warmth in a way that gives confidence to the product and the brand. The new look creates a higher premium feel that better suits the products price range and quality.