Freya Laxmi Jewelry Collection
The delicate merging of the traits of two distant cultures into a young and charmingly feminine jewelry collection; is evident in this brand identity and collateral design for The Jewelry Project.
Iconography
Lakshmi is described as bestowing coins of prosperity and flanked by elephants signifying her royal power, sitting on a lotus which symbolizes the fertile growth of organic life.
Norse mythology known as the Goddess of Love and War and Laxmi, the Hindu goddess of wealth, prosperity (both material and spiritual), light, wisdom, fortune, fertility, generosity and courage; and the embodiment of beauty, grace and charm.
Iconography
Lakshmi is described as bestowing coins of prosperity and flanked by elephants signifying her royal power, sitting on a lotus which symbolizes the fertile growth of organic life.
A closer look
Business Card and jewelry tags
Wrapping papers
