With the rise of attacks on Asian people in the U.S., YouTube creator Eugene Lee Yang of The Try Guys channel created a documentary exploring the complicated and often overlooked history of Asian Americans. To help promote the documentary, we created an illustration and messaging to appear on the YouTube dashboard to drive awareness of the film, and to encourage conversation on stopping Asian hate.
Read more about the project on YouTube’s Blog, and check out the documentary here.
Creative Direction x Copywriting
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Art Director: April Kwang, Illustrator: Ciaee Ching
