ABOUT
This project aimed to create a narrative around the new "digital embellishment." By creating a realistic conceptual package design, the company could more efficiently reach out to potential users and provide digital assets for communication through various social media channels. The process was done by iteration of 3D models, drawing blueprints, and creating a digital mockup to give a clear idea of what a user could do with the technology.
DESIGN DECISION
Since Fathom was trying to reach out specifically to the CPG industry then, I chose this specific pattern, "Foilage," and created the image of a luxury skincare brand. I also made sure to make them realistic and tried to show the process of each iteration, so the audience (potential users) could feel more relevant.
