Topo-Chico "Dale vida" Pitch project
AD Campaign
Coca-Cola México 2020
AD Campaign
Coca-Cola México 2020
Topo-Chico is one of the most important brands of natural water in Mexico and part of the United States, created in 1895 and with more than a century of history, it is a product that surprisingly was only distributed in the north of the country. I was invited a year ago to design a proposal to create a campaign to announce that it would now be distributed throughout Mexico.
The creative idea was simple and inspired by the graphic history of the brand, we would go back in time to an era where advertising was simpler, the messages were cheerful and the design was inviting to its consumption without many complications? That's how we created the campaign slogan "Dale vida a..." to talk about how adding Topo-Chico's special bubble to your drink, to your routine and to your special moments with friends would give it a special touch that only this special brand could do.
Although this proposal was not selected as the final one for the launch campaign, it was a result of which I am very proud for its modernist graphics inspired by "Campari & Aperol" and cheerful, positive message that invites you to enjoy the moments.
Agency: C^rtel Mexico City
Client: Topo-Chico / Coca-Cola Mexico
Design. Art Direction & Creative Idea: Diego León aka "El Chico León"
Complete set of master graphics to implement the campaign, divided between product hero,
social occasion and perfect beverage serving.
social occasion and perfect beverage serving.
