ICA Sill
A campaign and new packaging to highlight this traditional swedish food and its great qualities. From now on, herring isn't just for the holidays. Herring makes a healthy and climate-smart dinner on any given day.
Two product lines were created. A classic friendly line with flavours we all know and love, and a bolder more spicy option for the fearless foodie.
Campaign concept
In-store pop up cart showcasing the new products.
Work process from typeface to handcrafted product name.
