Behind you
Hospitality at home / Graphic ID /
México 2020
Hospitality at home / Graphic ID /
México 2020
During the pandemic, the hospitality, bar and mixology industry was affected by not being able to open so the trend of "Ready to Serve Cocktails" opened up, With that in mind one of the first projects to open in Mexico City of this kind was "Behind You" which takes its name from the common phrase that bartenders say when they are supporting each other at the bar and was formed by prominent people in the cocktail community, from champions of competitions such as Bacardi Legacy Mexico, Diageo World Class, Tequila Patron: Margarita of the year, among others...
The idea was to create a graphic system where the spirit of each cocktail could be illustrated in such a way that there was a space for graphic intervention and other typographic elements to accompany it, in this way special editions could be launched by season, special date and by the bartender involved.
Complete series of illustrations and labels created during the brand's 3 seasons, consisting of 8 classic cocktails, 3 for International Margarita Day, 3 for International Pina Colada Day and 2 for Mexican Independence Day.
