Design Objective
The objective for this project was to create a brand and brand identity that could be designed into a packaging product and prototype. For the theme of the brand, the creative team got the chance to choose a feminine or masculine approach. The design collateral needed for this project consisted of a logo and tagline, style guide, two variations of the product, patterns that were cohesive with the brand, and a physical or mockup prototype.
The objective for this project was to create a brand and brand identity that could be designed into a packaging product and prototype. For the theme of the brand, the creative team got the chance to choose a feminine or masculine approach. The design collateral needed for this project consisted of a logo and tagline, style guide, two variations of the product, patterns that were cohesive with the brand, and a physical or mockup prototype.
Design Brief
Divine is a self-care brand for men. Divine has a diverse and unique brand identity which is aimed at men of all ages and ethnicities. The logo was designed in coordination with the brand identity and includes 3 men with different races. Divine: Holy Grail includes daily self-care products that work well for everyday use. These products consist of a face mask, body oil, and body wash.
Divine is a self-care brand for men. Divine has a diverse and unique brand identity which is aimed at men of all ages and ethnicities. The logo was designed in coordination with the brand identity and includes 3 men with different races. Divine: Holy Grail includes daily self-care products that work well for everyday use. These products consist of a face mask, body oil, and body wash.
