Aim: to develop the architecture and design system for highly specialized IT HR portal.
Solution: The unique repository of unique brains. it is natural that the brain of IT specialist really looks like that ↓.
The portal has two contrary audience. The first audience are IT-specialists. The second - HR-specialists, picking up IT-specialists. Corporate style is designed for both the audience. Part of the style is simple, conservative and brings one simple idea - we are looking for IT-specialists.
Slogan - "Find your brain".
The second part of audience require delicate handling. In our opinion, charades successfully worked. For example, the reverse side of the business card looks like a maze.
POSM: several slogans were created for each type of distribution. "... because we drink a lot of coffee": "...because we read a lot": "...because the sweater is knitted" and others, the possibility of brand communication is not limited.
Special book-cover for really curious neighbors...
Concept of web-sait:
