DIN
Corporate identity and rebranding for DIN, Deutsches Institut für Normung (in collaboration with kleiner und bold, Berlin). Based on a new brand strategy we created three independent
design scenarios—each focusing on a specific emphasis.
design scenarios—each focusing on a specific emphasis.
Design and logotype: Philipp von Rohden
Creative Direction: Tammo F. Bruns
Design: Stefano Conzatti, Sebastian Kirmse
Logotype breakdown
Moodboard including photography and graphics
The visual language according to strategy
Corporate font testing
Graphic solutions for process-charts
Design principles and derivation of the design-scenarios
