Noting the nostalgic effect ‘Alice in Wonderland’ has on virtually all people with imaginations, ‘Alice in Wondercar’ takes cue from the 1951 animation as nostalgic bait to baby boomers.
Evoking a sense of whimsical nirvana, the story of the daydreaming teenager escorts those who recognize the classic animation off to their carefree childhood while maintaining modern styling and song.
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From the perspective of a teen nearing approval of a driver’s license, ‘Alice in Wondercar’ demonstrates the fun and eco-friendly perks this hybrid could provide as a ‘first car’. Strategically using Uncle ‘Matty’ as the driver and host into Wonderland, the viewer naturally ties the familiar lines and imagery from the film to the Ford model. While several competitive car brands rely on ‘green’ factual verbiage or environmentally friendly backdrops to portray the benefits of a hybrid, employing the iconic adventures of Alice not only will break through the clutter of commercials geared toward this lifestyle, but will present ‘green’ practices as an effortless and fun slice of life.
