Napkins, Wet Naps, Paper Crowns, Menus. I created an irreverent brand voice to appeal to the sports fanatics and social captains who are regular patrons at Buffalo Wild Wings. My creative collegues at Larsen made my ideas and writing come to life with bold, look-at-me design.
First up: Wet naps. (Greatly oversized so you can read the copy.) I wrote lots of copy for lots of wet naps because people use lots of wet naps. And they want to be entertained.
Paper Crowns. (Unassembled.) I provided copywriting and strategy. I noticed that after a few beers, the adults were wearing crowns designed for children. So I recommended we create the adult-themed crowns you see here, and I wrote these slogans for them. My creative collegues at Larsen, Peter de Sibour and Nick Zdon, brought my ideas to life with bold, brand-right design.
Menu System. I created the "wall-to-wall" concept for the menu to reflect the spirit inside a Buffalo Wild Wings Bar and Grill. And I wrote all the copy. My creative collegues at Larsen, Peter de Sibour and Nick Zdon, brought my ideas to life with bold, brash, brand-right design.
Close-up of menu and copywriting.
