BACKGROUND
Belle & Beck is a clothing store for twin girls.
Being parents of twins themselves, the client wanted to brand their clothing store for twin girls between the ages of 0 - 6 years. "Having a baby is a miracle but having two, is simply divine. We wanted the store to attract parents (mostly mothers) of twin girls, and to be their go to store for all things children clothing."
APPROACH
I wanted to give the brand an upbeat/optimistic feel that celebrates the joys of having twin babies thus making parents of twins feel welcome anytime.
I helped with naming the brand and developing a corresponding visual identity as well as key messaging & taglines.
I selected feminine colours that communicated delicateness, sweetness and fun! I also created a custom pattern that features playful, childlike, hand-drawn elements that can be used to further extend the brand identity. The brand typeface was selected to be playful, upbeat and childlike.
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