TAZO PACKAGING REBRAND
The scope of this project was to redesign Tazo's brand identity. Tazo is known to be one of the most popular tea companies sold in retail grocery stores worldwide. The direction of this repackaging shifts to a contemporary, fresh, and playful brand message.
Moodboards featuring color palette, inspiration, and original flavors: Vanilla Bean Macaron, Berry blossom White, and Organic Peach Cobbler.
Modern redesign that features abstract shapes that incorporate the playful and extraordinary flavor combinations that Tazo explores, as well as simple illustrations inspired by the title of the crafted brew. The composition showcases contrast and fluidity that unifies the solid abstract shapes and whitespace along the box's panels. This feels as though there is a playful movement that flows throughout the box as a whole.
- The first panel features the Tazo's company message.
- The second panel displays ingredients as well as brewing directions.
- The third panel includes the brand title, flavor, and description.
