Tanqueray Collective Lookbook (2018)
Tanqueray Gin / Diageo Mexico
Graphic ID / Art Direction / Editorial Design
Within the campaign strategy of Tanqueray Mexico "Time to Begin" one of the actions was to create "Tanqueray Collective" a group where we gathered the best emerging fashion designers in the country as Esteban Tamayo (Ready To Die), Barbara Sanchez Kane, Angelo Perdigon (Machina Wearable Technology) and Pay's in collaboration with the brand to create a collection inspired by the history of Charles Tanqueray and its different variants available (London, Ten, Sevilla and Rangpur),Ten, Sevilla and Rangpur) the result was a fashion line that represents the spirit of mixing your own way of the brand
In the end and hand in hand with the launch event was published this lookbook directed by Monserrat Castera (Momoroom) in which the entire collection is presented with a simple editorial design but with all the necessary details to know the role of Tanqueray and support emerging designers.
Client: Tanqueray Gin / Diageo Mexico
Creative Direction: Monserrat Castera / Sofía Chacón
Editorial Coordinator: Mariana Guell
Graphic & Editorial Design: Diego “El Chico” León
Editorial Coordinator: Mariana Guell
Graphic & Editorial Design: Diego “El Chico” León
Portraits : Foto G. Cantón
Photography: Andrés Navarro
Styling: Jocelyn Corona
Styling: Jocelyn Corona
Makeup: Karla Donato
Models: Daniela Cravioto y Terry Edward
All Lookbook photos featured Propriety of Diageo Mexico / Andrés Navarro
Models: Daniela Cravioto y Terry Edward
All Lookbook photos featured Propriety of Diageo Mexico / Andrés Navarro
