Basics, Inc. Clothing Company needed a logo designed as wellas hanging tags for the clothing items in the store. The clientemphasized the use of an eye catching logo that stood out fromother similar brands. There were no limitaions on any other elements of the design. My approach was use an ink splatter theme. I wanted the design of the tags be very non-basic, to contrast the name of the company. I chose a vibrant color scheme to bring attention to the tags.