PSA Campaign
This project is to create three high-quality and professional posters that could be used in a Public Service Announcement (PSA) print campaign. The campaign posters promote an important issue that affects individuals and communities. Solutions must be highly creative, thought-provoking, and motivate change and action with a specific audience.
The topic that I chose is cyberbullying that focuses on microaggressions.
PSA poster #1
I focused on the alignment and tried to have consistent spacing to balance the keyboard and the whole poster. The design principles helped create a harmony of design that gets the viewer’s attention. I believe that a small adjustment helps make a huge difference in design. It is vital to make a legible and dynamic design that can be communicative.
PSA poster#2
I focused on making a poster that allows coexisting with other elements to create an aesthetic unity. Moving visual elements closer or further helped create a meaningful grouping, and it also gave meaning to each part. It helped make my design more comprehensive and look professional.
PSA poster #3
I focused on making the design to be realistic. We often see the screen in daily life, so I think that the design is approachable and communicative to viewers. Therefore, I tried to make each icon on the phone match a real one. I accurately established a successful bold design that is persuasive and reliable.
