A suite of marketing materials for internationally renowned cladding manufacturer James Hardie.
Project summary: Graphic Design, Print
Having merged with building materials manufacturer Fermacell in 2018, James Hardie wanted to bring together their full range of interior and exterior building products into a suite of new collateral aimed at architects and house builders across the commercial and residential markets.
Working closely with the marketing team we designed a suite of brochureware and pitch decks to target new and existing clients and to promote their offer in a persuasive and memorable way. It was important that James Hardie’s refreshed visual identity be implemented consistently across the whole suite, but in such a way that the two sectors felt distinct from one another.
We selected a suite of striking images to represent each market that were juxtaposed against one other and combined with the product strapline and brand device to create a key visual that was applied across the entire suite.
The suite of materials marks a new era for the business with a fresh new look that showcases their full range of interior and exterior buildings products as a one stop shop solution.
© James Hardie
